I am a digital marketing and digital transformation strategist that applies the next, new digital practice now for a business advantage. As President and Chief Strategist at NextNow Digital, I deliver digital marketing, capability-building and digital transformation for businesses and organizations.
I launched Next Now Digital to help companies and nonprofits grow their business and mission by accelerating their use of digital practices. In this post-COVID-19 world, it’s more important than ever that organizations can provide a digital customer experience, streamline operations and market and sell via digital. Through Next Now Digital, I bring the best lessons of more than 25 years innovating via digital practices.
Think of it as ‘applied innovation’ – taking the next new thing and operationalizing inside some of the best-known brands including The Ford Motor Company, Nestle, American Express, and Travelers Insurance.
- I led digital marketing transformation at Travelers Insurance, a DOW 30 company. We built a capability to apply the next data-driven marketing practices from account-based marketing to content marketing to social selling and more.
- At WPP-owned, Ogilvy, we built a global digital consultancy, Social@Ogilvy, that taught global brands from Unilever to Johnson & Johnson how to use social media channels and practices to build brand and fuel growth.
- As Digital Creative Director at Discovery Networks, I designed and operated over 14 Web sites and created content marketing programs to extend a traditional media company early in the digital age.
I am a sleeves rolled-up strategist and experienced executive who loves to put the next new practice, technology, behavior in service to growing a business or mission.
