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July 30, 2012



HI Steve, thanks for the article. I completely agree with the idea of stories rather than isolated content bursts. But what I struggle with is the fans opportunity to see the story in its entirety. With crowded news feeds that they most likely scan not all fans will see all the posts that make up the story in the order that is intended. So single that posts form part of a series might appear random and meaningless unless you visit the brands profile to get the full picture. What are your thought?

Jim Connolly

An excellent post, John.

So much of the content people pump into Facebook is disconnected, almost random.

A compelling story has always been a powerful tool, to inspire people to take action.

Joining up the content dots, around compelling stories is, for me, one of the keys to increasing engagement, awareness and motivation.


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