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April 23, 2012

Comments

Orlando Camargo

The simplicity of the example above is where the lesson lies. Customer driven businesses (aren't they all so?) are driven increasingly by what is being said about them in social media. Putting a metric on that conversation is not as big a challenge as was once thought. Neither is convincing the C-suite in the worth of monitoring and engaging in the conversation.

Johan

We have discussed this at Google+ at length. It started with tradition business wanting to measure ROI before they get involved with social media.

This article adds a nice angel to the discussion.

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