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March 12, 2012


Luke W

Great rebuttal to many of the common criticisms levelled at ‘social business’. I find it interesting you separate the socially responsible aspect as apart from the way you view the term. I find becoming more responsible to society is rarely a primary goal of becoming a social business, but is one of the fortunate by-products of becoming a more transparent, open organization.

It’d be interesting to hear your thoughts on the gap between the two and what would happen if we flipped the posts: if social businesses’ goal isn’t to produce a more socially responsible company, but it often does anyway - what if we aimed to turn a company more socially responsible, would that necessarily bring about as a by product, the organization shufflings and sharings of ‘social business’?

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