« The Pay Scale of the Community Manager Just Went Up | Main | Don’t Overreact to a Potential Social Media Crisis »

March 12, 2012


Luke W

Great rebuttal to many of the common criticisms levelled at ‘social business’. I find it interesting you separate the socially responsible aspect as apart from the way you view the term. I find becoming more responsible to society is rarely a primary goal of becoming a social business, but is one of the fortunate by-products of becoming a more transparent, open organization.

It’d be interesting to hear your thoughts on the gap between the two and what would happen if we flipped the posts: if social businesses’ goal isn’t to produce a more socially responsible company, but it often does anyway - what if we aimed to turn a company more socially responsible, would that necessarily bring about as a by product, the organization shufflings and sharings of ‘social business’?

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)


  • RSS