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January 05, 2012



I totally agree that tools like ours, Sysomos, are only part of the solution. We help you mine that myriad of data that is out there, but it then needs to be looked by an actual person who can take that data, derive meaning from it all, and then turn that meaning into actionable insights.
Computers and tech can only take us so far. More needs to be invested into humans who can think rather than the humans who ask for the machines to do all the work for them.

Sheldon, community manager for Sysomos

Tom Cuniff

John, I completely agree with the search for social insights rather than just social data.

But here's the key question. Will more having more data faster make us better -- or worse -- at divining insight?

I wrote about that here. You may find it interesting: http://www.mediabizbloggers.com/tom-cunniff/Marketings-Red-Sock-Problem---Tom-Cunniff.html

I'm curious to hear your feedback. What would you tell Titanic Airways, the fictional client in my post?

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