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October 17, 2011

Comments

Tyler

"I have no evidence that the Occupy Wall Street movement and whatever more broadly felt distrust there is for corporate America is affecting consumers reaction to advertising. I merely suspect it will."

Bias aside, I disagree. The majority of people I've spoken to (young professionals) tend to be turned off by the majority of marketing - or expensive campaigns tend to elicit responses to the effect of "what a waste of money". Despite these negative sentiments, purchasing habits aren't any different.

A great article on a topic not discussed though. We'll see!

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