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October 17, 2011



"I have no evidence that the Occupy Wall Street movement and whatever more broadly felt distrust there is for corporate America is affecting consumers reaction to advertising. I merely suspect it will."

Bias aside, I disagree. The majority of people I've spoken to (young professionals) tend to be turned off by the majority of marketing - or expensive campaigns tend to elicit responses to the effect of "what a waste of money". Despite these negative sentiments, purchasing habits aren't any different.

A great article on a topic not discussed though. We'll see!

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