A lot of social media tech geeks have been spending a fair amount of time exploring and writing about Google+ over the past few weeks. With 20+ Million "users" (people who are registered but not necessarily active users of the stream or other features) and with the pedigree of Google, it is a force to be reckoned with.
It's true that 'brand pages' don't exist yet and even though a few have squeaked past onto the service (e.g. Ford's page), it's tough to say that brands should do more than get super smart about the platform fast. We have every reason to expect Business Profiles (i.e. brand pages) to launch this year. And while there may no first mover advantage beyond learning the platform quickly as engaged users cluster around brands they care about, it is still a good enough reason to act fast.
I have attached a brief deck that I used during a recent PRNews webinar. I tried to capture the major points that brands ought to consider as they get smart about the platform.
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