« A Great, Intimate Gathering of Senior Marketers Thanks to Compete | Main | What Does Duncan Watts at WOMMA have to do with Compete? »

May 04, 2011


Jeremie Averous

Hi John,
I fully agree that what will make the product in the future, beyond the Fourth Revolution, will be the emotional connection with it, or the purpose it embodies.
Thus anything that creates and maintains that emotional connection is required. There are many ways to do that, like the ones you mention, but there are more. Creativity is limitless on that!

The comments to this entry are closed.


  • RSS