Shane Steele, Director of Sales and Marketing at Twitter had a few killer slides at Compete's Digital CMO Summit. (Go ahead and follow her) While I am tempted to "borrow" all of her thunder, I will limit myself to only one slide that I found particularly interesting and even useful. In the process of outlining the 3 paid media options from Twitter - Promoted Accounts, Promoted Trends and Promoted Tweets - she gave us the qualities of the most engaging Promoted Tweets:
- LINK - 98% included links for deeper engagement
- HASHTAG - 72% used hashtags to brand the conversation
- REAL-TIME - 70% featured new, up-to-the-minute content
- CALL TO ACTION - 40% used direct calls to action ("Click Here")
- EXCLAMATORY - 40% were exclamatory in tone (used "!")
- NEW PRODUCT - 38% announced the launch of a new product
- ASK A QUESTION - 24% asked a question
- GAME-RELATED - 22% related to a game or contest
hello there! Is there any "evidence" of this being efficient? :) As I read it, this is what tweeters do, not what readers pick up? How do we know what really works? :)
Posted by: Carolin Dahlman | May 12, 2011 at 05:31 PM