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April 27, 2011



Thanks for writing about this one, interesting. I wonder if there are any main reasons behind the lacking support by European C-Suites? Is it Culture? Or just down to prioritization?

Lauren Fisher

Great post. I'm actually surprised that the CEO ranks so highly at 12% (high in my opinion!). As an agency, it's very clear when you have the support of a CEO who is social media savvy, and when you don't. The worrying thing is when the C-suite has so much control but misunderstands the social medium so doesn't get behind it. I hope the trends reflect reality and that more upper managers and C-suite will back social media. It's important though that they take an active role, as well as approving it's place in the company structure.

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