« Ogilvy & Social Media Week | Main | Jeremiah Owyang Sums Up Social Business Investment for Brands »

February 08, 2011

Comments

Dovetail Jigs

One huge difference with the new "utilities" like Facebook that businesses have to contend with is the huge potential for abuse and lost productivity. Many businesses ban access to these sites - it seems a bit strange to promote a strategy that you are determined to keep your own people away from.

Michael E. Rubin

That's exactly the metaphor I used last night in a social media strategy presentation. I described Twitter, Facebook, and Google (the companies, not the services they provide) as utilities. They are opaque, and you get a service from them, but there is no support in case something goes wrong.

The comments to this entry are closed.

more

  • RSS

Your email address:


Powered by FeedBlitz