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January 17, 2011

Comments

Gavin Llewellyn

Thank you for an excellent post, John.

Social media has been more than a buzzword for at least the past year and I believe that 2011 will be a defining year for many companies (including large organisations like Pepsico, P&G, Kraft and Unilever) as they begin to take social media even more seriously.

The fact that Facebook overtook Google as the number 1 website in both the US and UK clearly shows how important it is for major brands to have a clear and positive social media presence.

As for images and video, they have been indexed by search engines for a while now and I am as surprised as you when I search for a company and find a hotchpotch of results. The emergence of social media, combined with search, offers a perfect platform for companies to communicate their vision, values and brand in a way that will speak to a huge (and growing) online audience.

Carol L. Weinfeld

As the adage goes, "A picture is worth a thousand words." Brands need to ensure that their visual images represent and are consistent with their message.

@clweinfeld

Carmen

Hi John,

What do you think about the visual content of the Ogilvy brand?

http://www.google.com/images?hl=en&source=imghp&biw=1020&bih=516&q=Ogilvy&gbv=2&aq=f&aqi=g10&aql=&oq=

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