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November 10, 2010



Great post. I look forward to reading the report. I agree with everything you said, save one. I too thought no major enterprise needs an evangelist. But I still encounter - nearly daily - major organizations that need just that. It's something I have to remind myself regularly to avoid coming off as jaded, or much worse, smug.

Whenever I feel myself slipping into that, I ask the people in the room for a show of hands to get a sense of their personal usage. It almost always helps ground me in their reality, not mine. Just another way of saying, it helps me suspend my own agenda.

Good stuff.

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