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October 20, 2010


Xavier Izaguirre

amazing post, a lot of stats to bear in mind.

Yes, the suppossed funnel that direct marketers use to work on is not as straighforward as it seems.

Studying the effect of each single touchpoint entail understand the factors that make them more or less influential ( I am thinking attributed expertise, relevance, closeness, unanimity of opinions, trust as factors that make communication messages more effective...)

thanks for sharing,


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