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June 28, 2010


Michael Klausner

What's more powerful than an individual's influence? How about the influence of a group of individuals measured over time.

In other words, offline social groups like moms, foodies, young professionals, book lovers, even paranormal activity societies- all made up of individuals with varying influence. These groups provide the opportunity for greater reach and network amplification with a more efficient cost point for access.

Have you examined the mapping possibilities of this segment?

Tim J.

Yes we promote our clients to use Klout. It doesn't give you comprehensive information but it's enough to get clients an understanding of the power of twitter. In the end of the day it's about the right followers & quality of communication that = ROI.
Cheers mate.

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