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May 03, 2010


Ayala Rahav

The reverse paradigm of consumer/provider relationships - where a pull model substitues a push model and all participants in the food chains are rewarded, is gaining more awareness, from initiatives such as project VRM http://cyber.law.harvard.edu/projectvrm/Main_Page or the icentered paradigm in www.icentered.com that sets a vision of a user centered - or icentered web where active control over user data, sharing, interactions is in the hands of the user, all interacctions are harmonized in a unified profile owned and managed by the user, substituing consumer captivity as the relationship power balance is turned upside down - resulting in a more transparent and trusted web.

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