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February 17, 2010

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Vsistla

Your line - I knew there woudl be a broad community of Twitter users commenting on game highlights and commercials but it just didn't seem that interesting to tweet - reminded me of Yogi Berra's famous quote - It got so crowded that no one goes there anymore.

Assuming this feeling pervades through larger Twitter users, there will be a good chunk of users either stop using Twitter or just be on the sidelines watching what others have to say using "such" trending events. That is a big problem for Twitter and also for brands in the long run.

This means, in a trending topic, marginal value of n+1 th Tweet of a particular opinion or thought diminishes in value.

I think this phenomenon of "Tweet Value Inflation" leads to "Deflation of Tweets" in those trending topics as well as in the long run.

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