« Is It All Just Word of Mouth Marketing? | Main | Like Minds 2010: A Conference Apart »

February 26, 2010

Comments

Andrew Foote

Great insights. The 'champion' and ROI approaches are tried-and-true. Love the point about taking marketers out of their environs...not your typical answer on selling social but something I see being very effective.

Tim Holmes

yes , one has to move out of traditional methods! affiliate marketing is one such thing. read it here http://www.aceaffiliates.com/affiliate-education/how-to-find-valid-affiliate-programs.html

Amy Jackson

Hi John - Glad to see you underscoring the importance of social media initiatives/ROI within traditional marketing departments. That's why my client StrongMail is introducing a new product suite that marketers can use to engage with their brand influencers in social channels and get detailed ROI and analytics.

I would love your opinion on this approach. You can see live examples of campaigns that are going on right now…

http://mozy.com/share

http://store.theflip.com/en-us/designs/upload.aspx?cid=m2

To complete the suite, a campaign management application will soon launch in private beta, to help marketers engage their fans and followers on Twitter and Facebook, with detailed analytics on campaign performance.

Sound interesting?

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)

more

  • RSS

Your email address:


Powered by FeedBlitz