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February 26, 2010


Andrew Foote

Great insights. The 'champion' and ROI approaches are tried-and-true. Love the point about taking marketers out of their environs...not your typical answer on selling social but something I see being very effective.

Tim Holmes

yes , one has to move out of traditional methods! affiliate marketing is one such thing. read it here http://www.aceaffiliates.com/affiliate-education/how-to-find-valid-affiliate-programs.html

Amy Jackson

Hi John - Glad to see you underscoring the importance of social media initiatives/ROI within traditional marketing departments. That's why my client StrongMail is introducing a new product suite that marketers can use to engage with their brand influencers in social channels and get detailed ROI and analytics.

I would love your opinion on this approach. You can see live examples of campaigns that are going on right now…



To complete the suite, a campaign management application will soon launch in private beta, to help marketers engage their fans and followers on Twitter and Facebook, with detailed analytics on campaign performance.

Sound interesting?

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