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January 19, 2010

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Everyone should be asking themselves: If Geico is going this way, shouldn't we too? That company never ceases to amaze me... A Gecko, a caveman, a stack of bills with eyes; these guys cant miss.

Neha Shah

Lots of insurance companies have created iPhone apps, it's not just Geico. State Farm, Progressive, USAA, Nationwide, AMFAM, and Liberty Mutual to name a few.

Ryan Moede

Great post - always good to see more examples of brands incorporating useful services into their marketing mix. Helge Tenno also has a great lineup of companies moving beyond the screen to see how digital and the physical can intersect to provide more value: http://www.180360720.no/index.php/archive/the-physical-augmentation-of-digital-services/.

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