WOMMA Looks at the FDA Social Media Hearings

After the first day of FDA Hearings, WOMMA, Ogilvy and LiveWorld held a tweetup at Ogilvy with WOMMA's legal counsel, Tony DiResta. Tony guided WOMMA through our work that led to the recent FTC Guidelines on Endorsements and Testimonials. He's also author of the WOMMA Blog, DiResta the Law, where he shares on the legal side of social media and word of mouth marketing.

He offers his own perspective on the first day and where he thinks this all may lead. After spending most of the two days there myself and [presenting to the FDA on the second day], I would say that all of his first day observations are relevant for both days.

Part 1

 

Part 2

Part 3

 

We will have a live wrap-up of the FDA hearings at the WOMMA Summit this week. We will also have a live session with the FTC in attendance as our next step in developing precise and practical best practices for that agencies recent Guidelines to marketers.
  

Comments

[Kelly Young]

Thank you, John. Those of us who could not attend were peeking into the window via the video feed. However, we had little or no opportunity for post-hearing discussion or analysis like this. This was a very helpful post and I'll pass it on.

[best digital pr firms]

Thanks for posting those videos, I learned a lot from this case.

-Baron

[e cigarette]

I am really losing all faith and credibility in the FDA. It seems to me they are being influenced by corporate agenda and special interest. I take everything they say with a grain of salt.