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August 31, 2009


Kipp Bodnar


Thanks for your support for social media and B2B adoption. You make some great points that those in B2B companies should make note of.

Additionally, though the potential search implications, social CRM integrations and many other reasons, make a compelling case for social media in the B2B space.

I look forward to hearing more about your work in the B2B space.


There is a lot of exploration right now around services folks are calling social CRM - ourselves included. Its waiting for a lot more definition in my eyes but I think there is something real there.

Allan Schoenberg

We've been using social media at the financial exchange (@CMEGroup) for nearly two years -- Facebook, Twitter, LinkedIn, Digg, Delicious, Friendfeed -- due to one clear reason: it's where our customers were talking to each other and about us. The lack of examples in the B2B space I think makes it hard for B2B marketers to develop programs. There's also this myth that you have to do everything -- but just listening and monitoring the conversations should be a defined part of every company. You make a great point on customer service and B2B companies. Social media can be a great extension to how companies distinguish themselves via these new channels.

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