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May 11, 2009


giles rhys jones

Agencies need to apply the Digital Heart, Discipline Head rule. This applies to all digital channels/techniques - social, mobile, outdoor. i can brand build offline and through all these channels, just as i can do crm or activation. The social lines are blurred at the moment but it will follow most of the other digital developments and as it becomes accepted the discipline leads will come to the fore.

that would assume that all these agencies understand the need and investment required to deliver.


Jared O'Toole

Also make sure you understand what social media is all about first. You should have an idea of the direction you want to go and how social media is used. Don't just pass the task off to someone else with no idea what good or bad work is.

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