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March 23, 2009



John, your pov are always a welcome read but you're getting a standing ovation for this one... Particularly your pov on how cpg companies can benefit. I so agree and the angle you suggest is one I have been dropping around 'you know who' for a while! Maybe we can convince them together next time.

Jennifer Jamieson

Great write-up, I'm going to send a link to some planners on our CPG accounts, everyone should have a read of this one.

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