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March 30, 2009

Comments

Allan Schoenberg

John -- I think you realize from dealing with clients that a lot of this has to do with corporate culture. Working at the financial exchange we've embraced social media because we also believe customer service (listening, engaging) is core to our values. As the world's largest exchange operating CME, CBOT and NYMEX we can learn more from social media and promote our brand via Facebook groups and Twitter (@cmegroup). It becomes part of our customer service fabric. That being said, we also are in the B2B space and not a retail financial services company, but at the end of the day it's about communicating directly with people (customers, influencers, media) and opening up further the two-way dialogue.

Term Papers

It's great to see fresh, creative ideas that have never been done before.


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