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January 06, 2009

Comments

Mike Eaton

This is a very powerful reality that is easy to miss. In the excitement of online networking, it is easy to forget that these filters still exist for people. Do you think that marketers in general are mindful of this? Are people coming up with specific ways to penetrate social graphs and make meaningful connections?

Ben Mason

i tend to liken marketing to vampires - brands have to be invited in to have any influence now (but if they are moo ha ha ha)...

John Bell

@Ben - not sure it's as simple as open the door for a marketer and they will suck you dry. Think of the Personal Message Shield as a ring o garlic, crosses and holywater that the consumer can apply to a misbehaving vampire er, marketer, at any time.

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