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December 10, 2008



So true...

KPI have become the silver bullet of online marketing... for the marketeers. Too often agencies and clients rely on those number, risking of loosing a real contact with their customers

Scott Moroney

Do you see any key milestones in pushing this development? I am captivated by the idea and wonder how much trust will be required to have consumers take action.

Web 1.0 had some elements of sharing for sure. Web 2.0 has revitalized this early trust and is taking it to the original vision for the web, possibly?

Thanks for the discussion.

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