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December 07, 2008

Comments

jacob morgan

Hey John,

of course listening is probably one of the most important social media pillars. it's amazing how much information you can find when you begin listening. using tools like twitter search, google alerts, backtype, serph, and in person interactions can return a world of information about a product, company, idea, etc. the beauty of social media is the immediate information that you can get when you ask a community, twitter is a prime example.

thanks for the post john. just followed you on twitter as well.

Jacob

jacob morgan

Hey John,

of course listening is probably one of the most important social media pillars. it's amazing how much information you can find when you begin listening. using tools like twitter search, google alerts, backtype, serph, and in person interactions can return a world of information about a product, company, idea, etc. the beauty of social media is the immediate information that you can get when you ask a community, twitter is a prime example.

thanks for the post john. just followed you on twitter as well.

Jacob

John Bell

Thanks for the comment, Jacob.
I am not suggesting any insight that 'listening is key' to social media. We and others have been using active listening posts for years. What I am suggesting is that in a tough economy, if you want to have great understanding - in near real time - about what your customers care about (and what will cause them to purchase or not), listening to their conversations (or provoking them) in social media - blogs, social nets, message boards - is highly efficient (big return for the effort/$)

JDMorton

I agree... Listening is key.

PeopleInTheUSA.com is a great place to get resources for starting a business.
Go There!

JDMorton
PeopleInTheUSA.com

Will Zweigart

Great points John. Our peers in the media are more closely tuned in to shifts in consumer perceptions and priorities as well (partly because editors now have two-way feedback available via online comments, their own blogs, etc.), so this type of listening is essential for anyone working to pitch timely/relevant story ideas.

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