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November 25, 2008



This was always going to be. only the big companies have turned theie eyes towards this lately. but this will kill the real word of mouth recommendations one is so used to trusting.

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Word of mouth has been with us forever. But word of mouth marketing is a new marketing specialty that is as actionable, trackable, and plannable as any other form of marketing.Word of mouth marketing (WOM) is an umbrella term for dozens of techniques that can be used to engage and energize customers. WOM includes viral marketing, blogs, communities,


Word of Mouth Marketing is bigger than social media but it’s also what happens when you use social media well.

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How you rate performance and ROI is the number one question I hear from brands across the world.

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It’s not simply technology. It’s about getting people talking and sharing.

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