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August 07, 2008

Comments

Tom Cunniff

Thanks for the video, John.

I haven't seen David in many years. But, what struck me about him them is what strikes me again about seeing him in the video now: he's an extremely intelligent guy who genuinely "gets it".

He's looking at this from a place of "what can we create from these new opportunities?" rather than "how does this threaten the existing order?"

In my opinion, it's the only sane -- and productive -- way to look at it.

Seth Farbman

Agree whole-heartedly. David simplifies things by not waiting for the creative answer to appear as insight or muse. He goes out and finds it.

After all, every brand already has a narrative. It's just usually poorly told.

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