How Has Creative Direction Changed: David Fowler

I started with Steve Hayden and am continuing to talk with other Creative Directors about how they see the job changing. I started with a simple idea that the "digital-everything" of our lives was fundamentally changing how "creatives", well, get 'creative.'

As I talk to different CD's, I am getting a fuller picture of what has changed and what has not. David is one of the most senior CDs in Ogilvy and works on some great brands. He strikes me as one of the calmest, most rational creative directors,,,,

Comments

[Tom Cunniff]

Thanks for the video, John.

I haven't seen David in many years. But, what struck me about him them is what strikes me again about seeing him in the video now: he's an extremely intelligent guy who genuinely "gets it".

He's looking at this from a place of "what can we create from these new opportunities?" rather than "how does this threaten the existing order?"

In my opinion, it's the only sane -- and productive -- way to look at it.

[Seth Farbman]

Agree whole-heartedly. David simplifies things by not waiting for the creative answer to appear as insight or muse. He goes out and finds it.

After all, every brand already has a narrative. It's just usually poorly told.