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June 12, 2008

Comments

AmyT of www.diabetesmine.com

Hi John,

Right on! Did you hear about the 2nd Annual DiabetesMine Design Challenge? Inspired in large part by Adaptive Path's work on the Charmr product last year...

See the press release at http://www.prweb.com/releases/2008/5/prweb939044.htm

This is a competition designed to foster innovation in diabetes design and encourage creative new tools that will improve life with diabetes.

The package of prizes offered to help further the winners' creative efforts includes $3,200 in cash, a two-hour workshop by IDEO design consultants specializing in health and wellness to help refine the winning concepts, and free access to the next "innovation incubator" Health 2.0 Conference in San Francisco in October for one adult winner.

See the official rules, etc., here:
http://www.diabetesmine.com/2008/04/the-2nd-annual.html

Only a few more days before we close for entries!

Kevin Dugan

John - interesting points above and on target with some brand design folks I heard speak earlier this week.

While Adaptive Path is calling this adding services to their products, Jump Associates refers to this as Open Empathy.

http://www.dmi.org/dmi/html/conference/branddesign08/sp_patnaik.htm

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