Charlie Rose was interviewed by Howard Rubenstein to kickoff the Media Relations Summit 2008 in SF today. They spoke as friends so no hard, fastballs here.
He spoke about how he gets folks to open up on the show (comparing it to Bob Woodward's chipping away at the story model). "A great guest is one with opinions." Yet they realized that they had been hosting too many known business leaders. They are trying to get more diverse.
Good, solid quote "Don't try and sell product. Sell authenticity."
All in all, it was a great Charlie Rose lovefest. He's very proud of his Web site. He is very excited about getting all of his content up there and reaching people that way. He wants to make his show easier to use on the web site and available everywhere. He has 17 years of interviews - long form - on teh most interesting people in teh world. He quoted a fan who watches the show on YouTube.
His favorite interviews:
Rupert Murdoch
Sophia Loren
Warren Buffett
Bruce Springsteen
Bill Gates
Bill Buckley
The one he would like to do:
Johnny Depp
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