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January 25, 2008

Comments

Mike Spataro

Good point John. I couldn't agree more. I've been in so many meetings where new media campaigns raise questions about policy development and new roles and responsibilities. It all goes back to setting the strategy upfront before laying out the implementation plan.

Dan Smith

Policies are challenged to cover changes; principles endure. Principles are like theory. If valid, they generalize.
Principles are relevant to today's Honolulu Advertiser story on hiring at the new Nordstrom at Ala Moana. Nordstrom's employee policy is a principle: "Use your good judgement in all situations."

ShapingYouth

Excellent points, John...and our 'policy' at Shaping Youth bit me in the backside too, which was to "take the high road" and consistently reframe the message being pulled out of context, asking our readers to silence themselves and not stoop to the absurdity of a 'one ad' point of view.

That made it appear as a 'lop-sided' monologue of opinions of this one pose vs. the REAL conversation of the impact of objectification and innuendo in global media messaging. (in 24/7 surround sound)

We'll be altering our 'policy' to make sure important posts/issues don't get hijacked and trivialized into vapid conversations without proper contextual framing...

ShapingYouth

Excellent points, John...and our 'policy' at Shaping Youth bit me in the backside too, which was to "take the high road" and consistently reframe the message being pulled out of context, asking our readers to silence themselves and not stoop to the absurdity of a 'one ad' point of view.

That made it appear as a 'lop-sided' monologue of opinions of this one pose vs. the REAL conversation of the impact of objectification and innuendo in global media messaging. (in 24/7 surround sound)

We'll be altering our 'policy' to make sure important posts/issues don't get hijacked and trivialized into vapid conversations without proper contextual framing...

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