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September 22, 2007

Comments

originsg

Thanks for this great perspective! I'm one person starting a 501(c)3 to serve exactly this educational purpose in my hometown. I will follow your posts on this carefully.

Renee Hobbs

Pharmaceutical companies spend more than $5 billion each year to reach adults through television, newspapers, magazines and the Internet. Research evidence has shown that the ads lead people to ask their doctors about the drugs and patients’ requests for drugs can lead to inappropriate prescribing by physicians.

Few adults have been exposed to media literacy through any form of educational experience, and they may or may not activate critical thinking skills when attending to a media message about prescription drugs.

Learning to critically analyze and evaluate direct-to-consumer pharmaceutical marketing can empower consumers to obtain useful information from these messages while promoting an engaged, critical perspective in determining their relevance and value for themselves as individuals and for the health care system overall.

Renee Hobbs

Pharmaceutical companies spend more than $5 billion each year to reach adults through television, newspapers, magazines and the Internet. Research evidence has shown that the ads lead people to ask their doctors about the drugs and patients’ requests for drugs can lead to inappropriate prescribing by physicians.

Few adults have been exposed to media literacy through any form of educational experience, and they may or may not activate critical thinking skills when attending to a media message about prescription drugs.

Learning to critically analyze and evaluate direct-to-consumer pharmaceutical marketing can empower consumers to obtain useful information from these messages while promoting an engaged, critical perspective in determining their relevance and value for themselves as individuals and for the health care system overall.

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