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July 06, 2007



Brilliant, and in a sense I believe this has already been done by the Beastie Boys, and at one time I believe this was in partnership with Sony or Sonic Foundry's SoundForge - either way, I recall it was a great promotion:


A little funkier than hot dogs, but similar - no?

On another note, I bet this would be a great deal more successful than the "make us a TV spot" disasters we've been witness to lateley.

John Bell

As with most Idea Bars, I am sure some variation has already been done. mashups and remixes abound everywhere. But how many brands who have a sonic brand element (client called it that once) have offered up their precious jewel to those made remixers? Could be that it leads to ....engagement and someone thinking they are cool.

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