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May 08, 2007



John, I enjoyed David's presentation too. Thanks for introducing him to me a few years back. It was compelling and thought-provoking, but I left thinking that the stakes are now too high with rampant attention scarcity. Methodically building brands and icons to soften the bumpy patches in product, pricing, etc. is not the modern marketplace. Your recent Volvo example is perfect. How much have they spent on their brand to build up some trust and admiration from you? All to lose it in one ill-conceived campaign!

For David, we may just be in a design slump while we sort out how to manage all of this information. Then again, maybe an MIA (Masters in Information Architecture)is the new MFA that replaced the MBA.

Jim Dowling

Great post John and fascinating stuff from David

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