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July 15, 2006

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AskPatty - Automotive Advice for Women

John,

Thank you for the great piece on Ask Patty. You might also be interested in listening to a recent podcast this week on The Truth About Cars blog that punctuates the challlenges of women in the automotive industry as well as women consumers asserting their considerable and significant purchasing power at car dealerships.

Go here to listen:

http://www.thetruthaboutcars.com/?p=1800

Have a great Sunday!

Best Regards,

Jody DeVere
President
Ask Patty
www.askpatty.com

Mary Hunt

John, Don't worry, if dealerships learn how to work with women, men will benefit as well. Jiffy Lube is a great example of this. It focused it's format on making women more comfortable. My change-the-oil-yourself husband went there for the first time and came back amazed at how fast and easy it was plus how "catered to" it made him feel (yes, he did say that). Now he's hooked on their service. Everyone wins on this cultural shift.

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