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July 05, 2006


Alison Byrne Fields

I like it, I like it . . . It feels a bit like something Ben & Jerry's would do. Well.

It doesn't necessarily have to be a one off. Some of the "special edition" jam brands would eventually become standards based on their sales levels.

Smuckers could invite the customers who aren't necessarily jam makers to get involved as well by inviting them to name the jams based on the ingredients or a theme.

Great possibilities.

Great addition to the blog.

Raspberry preserves with camembert on water crackers. Don't leave me alone in a room with 'em.


I'm actually surprised that brands like Smuckers aren't at county fairs and such. They still have contests there to judge home made jam.

I think taking the best of the home made jam recipies and creating a special editions from that.


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