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July 29, 2006



I stumbled across your blog while I was doing some online research. It just goes to show that a good marketing idea is a good marketing idea. If it works, it's done its job.


This is a great example of a few smart voices having the freedom to pursue a good marketing idea, and understanding their audience enough to do it right. Just imagine how effective GM's marketing team could be if these voices were running the show and taking the millions of dollars in wasted spend on television advertising and putting it into more word of mouth high touch consumer experiences like this ...


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