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May 13, 2006



Since I got a shout out, I feel compelled to respond, despite having never heard of "co-creation". (Maybe it's all the cool kids in the Creative Studio.)

"Sophistic," huh? Yeah, I'm not so sure you hit that one, buddy. Do you mean solipsistic?

I can't believe I am having this exchange. We are such a a couple of wankers. ;)

Speaking of being wankers, this co-creating stuff sounds pretty dang postmodern (primarily co-creating brand) and a little, as you suggest, strikingly obvious.

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