« Where does WOM reside within the organization? | Main | 10 Things learned at WOMMA »

January 22, 2006



Thanks for the heads up on the article. I'll join you in your dismissal of the lack of leadership comment from the researchers cited in the article. The fact that the vast majority of them -- according to the recent Pew study -- are creating their own content online -- would suggest that they think that they have something to communicate that is worth being heard by others. They have the capacity -- and recognize that they have the capacity -- to influence thought and action. Maybe it's not the alpha male version of leadership, but if they're not leaders, why the heck is everyone tripping over themselves to follow their every move?

Jonathan Trenn

It seems to me that this isn't about leadeship, it's about communal involvement, where many play a bit of a leadership role.

In fact, the concept of 'leadership' may turn some of them off in their 'peer to group' matrix. Too top down.

Lindsay Lohan

Lindsay Lohan, Lindsay Lohan Pics, Lindsay Lohan Biography, Lindsay Lohan Lyrics,Lindsay Lohan Vanity Fair , lindsay lohan OOPS, Lindsay Lohan Wonder Woman, Lindsay Lohan Tattoos, Lindsay Lohan Music, Lindsay Lohan Hair, Lindsay Lohan Diet, Lindsay Lohan stories, Lindsay Lohan Height, lindsay-lohan-filmography.php, Lindsay Lohan Skinny, Lindsay Lohan Smoking, Lindsay Lohan bra size, Lindsay Lohan Picture, Lindsay Lohan Boyfriend,

The comments to this entry are closed.


  • RSS

Your email address:

Powered by FeedBlitz