Nedra Weinreich who has a great blog on social marketing also does training seminars. Most of the focus is on applying social media techniques to social marketing programs. Our team does a lot of social marketing - behavior change - mostly in the public health and driving spaces. So, I have a deep appreciation for what Nedra is doing to introduce a community driven by science most of the time to try and apply the techniques that truly amplify word of mouth.
You should check out her seminar. This one is happening in DC in March. Here is the skinny:
March 28-30, 2007
Cafritz Conference Center, George Washington University
800 21st Street, NW, Third Floor