I met Damien Mulley (@damienmulley) a few years back when I first visited Ireland to work with our team here. He is one of the earliest folks to get serious about social and has been sharing that with brands and organization since. He took a bunch of us to a wonderful dinner last night at Chapter One - a worthwhile WOM story, in and of itself.
He also runs two great events in Ireland and today is one of them - Measurement.ie. I will be keynoting later on and am looking forward to a lot of sessions including the next one from Matt Morrison (@mediaczar) from Starvest. I saw that he actually has an homage slide to Robert Cialdini in his deck.
Measurement Kevlar: The Master Markleter's Armor for 2013
We'll see how my session is received (just gave it this am to a closed group of brands who were very engaged). I wanted to share what i see as the big measurement jobs to be done for major brands this year. Some of it is advanced thinking yet still, it's time. Here's the section titles:
Cultivated Brand Advocacy - Time to proactively design, execute and measure organized brand advocacy programs
Integrated Social Media Impact - The customer journey is complex. We buy based on lot of influences from word of mouth (often via social media) to advertising to media relations. Its time to measure the impact of social media within intergrated programs to understand its effect/contribution to brand metrics and actual sales.
Everyday Social Media Measurement - We can measure the performance and efficacy of social-centered programs today. We have a model. You have a model. It's harder work than most established measurement model but time for us to get limber and get busy.
Anyhow, I will share the story/presentation later on.
Now, back to the conference which you can follow via teh sponsor Hashtag #DoneDealSocial