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November 24, 2014

Comments

Christopher Graves

John, I love the 11 minutes back initiative that overcomes the temporal discounting bias to bring the future 11 minutes saved back into the present. Great approach. Prudential has mad entice use of the "identifiable victim" phenomenon with is "Day One" series of individual portraits (as opposed to mind numbing collages or montages). Great to see behavioral communications at work.

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