Next week is our second annual Social Media Matters conference in Hong Kong. Last year, Thomas Crampton and our Social@Ogilvy team worked with event organizers from All That Matters to create a regional event designed specifically around the interests of brands in digital and social media.
I have the good fortune of introducing our Global Brand Advocacy Study (supported by CIC, Salesforce, Visible) and provoking a great panel of brands including IHG, Shangri-La International and IMAX. The study looked at what people share and care most about from brands in China, Brazil, the UK and the US. Since I am a fan of all three brands, I look forward to hearing how each goes beyond simple social network engagement to cultivate their best advocates.
- This year’s highlights at Social Media Matters are brand and platforms. Coca-Cola, Ford, Philips, Nestlé, American Express and Unilever, among others will all be in the house.
- Platforms including RenRen, Sina, Twitter, LinkedIn, and Facebook among others will also be there.
- And, of course, great partners like CIC, SocialBakers, and Visual.ly and more.