Next week I am speaking at Social Data Week in San Francisco. My colleague, Irfan Kamal, speaks at Social Data Week in NYC. When I heard that DataSift was organizing events dedicated to social data, I jumped at the chance to attend and share our own approach at applying data to the work we do for big, global brands.
Folks from Dell, CBS, Twitter, Marketwired, and, of course, Guy Kawasaki and Robert Scoble are all there focused on the role data plays in social media or, more importantly, the role that social data plays in business.
I will share about a unique study we did globally. We crunched over 7 million brand conversations to understand what people care about most in relation to brands. What drives casual and passionate advocacy. It’s a great way to use data.
I am not sure if there is still space to attend on either coast but here’s the link to find out more and register.