Last week, I published a ‘white paper’ capturing what I feel is a useful executive-level way to think about making a business or organization more social. My main point is that few executives really care abut the abstract idea of making an enterprise ‘social.’ They care about business health and profitability.
I do not think of myself as a ‘social media expert.’ I am a marketing and communications professional experienced at changing how we market and communicate for better results. It just so happens that digital and social media are big parts of my toolbox.
The more we frame up what digital and social can do to achieve valuable business results or conditions, the more executive adoption we will see.
Check out Page 7: Building Belief
It’s about building belief in how social and digital practices and technologies can improve valuable business outcomes – outcomes that any business leader would say, “yeah, I gotta get me some of that…”
Check out Page 9: Where to Start
This is a place any business can start with our without an outside consultant who has experience. Beware the complex frameworks and exploratory consulting gigs. Consultants can help but lets not convert this into a laborious planning model divorced from action.