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October 08, 2012

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Bob Scheier

Great suggestions. As a former trade press editor, here are some specific questions to ask subject matter experts to get them to cough up ideas...
http://scheierassociates.com/2012/09/editorial-calendar-for-content-marketing

Vickie Bates

John,

This is superb - not simply why internal experts can support everything from B2B lead generation, customer service and marketing, but the essential how-tos for developing this model in organizations.

An especially valuable post in light of the desperate time crunch faced by most of these experts.

Thank you for this insight.

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