Game mechanics or 'gamification' are kind of buzzy terms right now. Still, they represent very powerful ways to motivate behavior. Rajat Paharia, the founder and Chief Product Officer of Bunchball – a developer of a technology platform that incorporates “game mechanics” into digital work, gave a great lecture at Stanford - “Driving User Behavior with Game Dynamics and Behavioral Economics.”
He's a great fast-talker who clearly understands this space well. It's a great watch as he covers some of the basic concepts including those we already use in our social strategy planning.