An example of how to use game mechanics and connect Facebook experience with in real life (IRL) experience. This is from Sweden and as such hard to see how much of an impact it had. But it's interesting and up there with Chalkbot (the mechanics not the emotion) and the retro-interest we have in industrial robits (see the Yotel). A small 'stain' on the experience is the horrible load times of the Facebook app. It is accessing a live webcam so, perhaps, it's unavoidable.
- How could they have created even more online shared content?
- Is the 'game' (point and shoot industrial robot 'juice') too male a genre or is it of broad interest?
- How do I get to their Facebook wall? If I am now engaged with the brand cause I 'liked' the page and what they did, how can I interact with them more?