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December 06, 2010

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Azwar

I love this piece about the future of advertising, which Barney, our Digital Planner, shared recently.

http://bit.ly/bKqdzU

"Collapse is simply the last remaining method of simplification...When the ecosystem stops rewarding complexity, it is the people who figure out how to work simply in the present, rather than the people who mastered the complexities of the past, who get to say what happens in the future."

Robin Grant, We Are Social

Hey John

I think we share a pretty similar vision, it's just we've ended up highlighting different aspects and used a slightly different vocabulary to do so.

If I were to try and find a small difference in our world view, it would be:

I think "big agencies" have an advantage again so long as they really make team work the priority. After all, they have the best experts from many disciplines who understand how integration works

While I'd agree with this in theory, I'd say in practice most big agencies seem to loose this advantage due to internal rivalries, lack of integration and high costs.

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